Armani Exchange, renowned as AX was launched in the year 1991 in U.S. Inspired by the street-fashion, dance-music and culture, the brand has introduced so many stunning watches. The Armani Exchange is basically a flagship company of Giorgio Armani. The brand Armani was founded in 1975 by the Italian fashion designer Giorgio Armani. Both the brand is efficient in introducing so many fashionable things like haute couture, leather goods, shoes, watches, jewellery, optical wears, cosmetics and many others.