About Us

Who Are We?     

The Watches Men & Co was initially launched as a physical store then turned into a Global online watch store and we are based in both New Zealand (Auckland & Christchurch) and Australia (Melbourne City). In 2018, we partnered with DHL to sell and ship globally direct from our warehouse or supplier. 

Our small team has over 25 years of combined experience in physical watch retailing and we made the jump to online retailing to pass the savings we make onto you, our beloved customers.

 

What We Do   

The Watches Men & Co provides Diesel and other popular designer watches for you to choose from at unbelievably low prices. We take pride in our sourcing efforts to bring these watches at affordable prices. So TAKE ADVANTAGE of our current super low prices while we develop our name in the market.

We are also experts in watch repair and CUSTOMISATION. We are happy to customise a watch for you. Extra links? no problem, we have you covered, just ask.

Our watches are 100% brand new and original US or Europe imported. We buy in bulk from trusted international re-sellers worldwide.

 

Shipping method:

We ship almost all of our parcels with DHL or DHL eCommerce. However, your patience is appreciated as sometimes there can be small delays. 

- If shipped from USA office to Oceania: Parcel gets sorted in Hong Kong DHL depot.

- If shipped from USA office to Europe: Parcels gets sorted in either HK or Germany DHL depot (based on DHL's preference).

- If shipped from Oceania office to Europe: Parcel gets sorted in Germany DHL depot.

 - If shipped from Oceania office to the Americas: Parcel gets sorted in either HK or Germany DHL depot (based on DHL's preference).

 

How We Do It?  

You can be sure that watches sold by The Watches Men & Co are 100% brand new and authentic watches. 

So, how come we propose prices at sometimes 50% or more off the retail price? The reason is simple and it is called "grey market".

Grey market is a store (usually online but it can be brick and mortar too) that is selling brand-new watches, while NOT being part of a brand’s authorized retail channel.

Normally, the retail channel would work this way: the brand manufactures watches that are sold to official distributors that are then selling the watches to authorized dealers who are finally selling the watches to the end customer (you).

Grey market dealers like us simply manage to get watches by offering the possibility to clear old inventory from the retailer. Retailers must avoid having an inventory excess in order to have a rotation in the pieces they are selling to their customers to stay attractive and also because brands are usually pushing retailers to renew their stock by buying their novelties as part of their contract. Grey market allows them to do that by clearing their stock and getting some money back.

Needless to say that this is a huge issue for the whole industry as it is damaging the whole chain. However, as we are not restricted by any contracts like the retail shops, we can sell at any discounted price we like.

 

Prepare your wrist to be satisfied!